Gameday Men's Health is a premier men’s health clinic. Founded in 2018, Gameday Men’s Health has quickly become the nation’s leading provider of concierge men’s health services, with over 450 clinics open and 1,000+ it is the fastest growing franchise in history of the US.
At our Cherry Creek clinic, we were using a different on-line scheduler for patient bookings. Our nurture campaigns were performing exceptionally well:
By industry standards, those metrics showed strong engagement. Yet despite high interest, few patients who clicked our scheduling link actually completed their booking. Because our clinic relies 100% on inbound self-booking (we don’t do outbound calls), that drop-off between clicks and confirmed bookings was a major concern. We were driving great traffic, but too few were turning into scheduled appointments. The gap between link clicks and completed bookings highlighted a problem and was the motivation behind making some changes.
On deeper analysis we found that while the engagement was there and people were clearly interested, somewhere in the flow of booking an appointment we were losing them. We identified the need to find a welcoming and easy to use tool that effectively supported patients making appointments.
We were already using Lobbie to automate our intake process with great success. It was clear patients were comfortable with completing their paperwork on Lobbie, as our intake forms completion rates had improved by 50% using Lobbie.
Building on our success with intake and doing a quick review, we were confident to move forward with Lobbie’s scheduler. We quickly recognized the same modern, easy to use design we had experienced with automating intake and saw the benefits of having the intake process fully integrated with scheduling. Once patients complete scheduling an appointment, the intake process is automatically triggered simplifying the entire process for both patients and staff.
The transition to Lobbie Scheduler was painless. We completed configuration and began use within days of our go-forward decision. Patients were immediately able to complete the process in one clean flow without getting lost or needing instructions. They simply got the new link to Lobbie in our outbound email campaigns and were off and running.
The impact was immediate and unmistakable when we replaced our scheduler with Lobbie. The measurable change was dramatic:
* No other variables changed: same audience, same campaigns, same timing.
The new experience was cleaner, faster, and more professional, instilling confidence in patients to complete their bookings. Well over twice as many patients who clicked our booking link in emails or texts, actually completed the scheduling process. We heard from patients who commented on how much easier and more“legit” the booking experience was, building trust and customer loyalty.
The same month we implemented Lobbie’s scheduler, our Cherry Creek clinic went on to have a record revenue month, which we directly attribute to the higher number of new patient bookings driven by the improved self-scheduling flow.
Another benefit we did not anticipate, was being able to leverage Lobbie’s email verification features. Through integration with our GoHighLevel we now have clean email lists and reduced bounce rates, improving our overall outbound campaign performance. From a marketing perspective, that kind of clarity helps us make smarter, faster decisions and scale campaigns more effectively.
This is just one of many success stories GameDay Clinics are experiencing with Lobbie. The value to clinic operations, financial performance and in building trust with our patients cannot be overstated. Lobbie is now being implemented across the GameDay enterprise.
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